PRESS

Courtney Ray: From Financial Analyst to Floristry Pioneer – How Daily Blooms Became One of Australia’s Largest Flower Delivery Services
December 2025

Courtney Ray’s journey from finance to floristry shows how combining analytical skills with creative passion, learning through setbacks, and taking calculated risks enabled her to build Daily Blooms into one of Australia’s leading flower delivery businesses.

Power Talks | Meg Perelaer - Digital & E-Commerce Manager - Daily Blooms
March 2025
Sitting down with Meg Perelaer, Digital and E-Commerce Manager at Daily Blooms, the winner of our Top Innovator Award at this year's All Star Bash.

2025 All Star Bash, Top Innovator Award. An interview with Daily Blooms
March 2025

Daily Blooms winning the 2025 Top Innovator Award by Power Retail.

Australia’s top retailers recognised for customer experience
January 2025
Daily Blooms won the Award for Customer Service Excellence - Online

Q&A with Daily Blooms Founder Courtney Ray
March 2024

We sat down with Daily Blooms founder Courtney Ray ahead of International Women's Day to talk about the journey of entrepreneurship.

Daily Bloom prepares for Valentine’s success
February 2024

Daily Blooms Case Study by Production Packaging & Innovation highlights how thoughtful, sustainable packaging and seamless logistics elevate the floral gifting experience during peak moments like Valentine’s Day.

Blooming partnership for Daily Blooms and Cancer Council
August 2023

Daily Blooms partnership with Cancer Council this Daffodil Day

How I Got Here: The founder of Daily Blooms on making the leap into a creative industry
July 2023
Welcome to How I Got Here, where we talk to women who are killing it in their respective fields about how they landed their awe-inspiring jobs, exploring the peaks and pits, the failures and the wins, and most importantly the knowledge, advice and practical tips they’ve gleaned along the way.

"Why Business is Blooming for this flower enthusiast"
2022

Courtney chronicles the conception of Daily Blooms & the current challenges the business faces on the horizon of 2022.

E-commerce is blossoming | Courtney Ray, Daily Blooms
March 2022
Courtney Ray shares how she built Daily Blooms from a $500 idea into a $35M online florist, discussing entrepreneurship, bootstrapping, investing mindset and growing a purpose-led e-commerce business.

A fresh voice and identity for a daily delight.
Daily Blooms Case Study by Willow & Blake showcases creative branding, visual storytelling, and social strategy that celebrates flowers and seasonal beauty.

Female Founders: Courtney Ray of Daily Blooms On The Five Things You Need To Thrive and Succeed as a Woman Founder
December 2021

Courtney Ray shares how she built Daily Blooms into a pioneering same-day online florist, alongside honest insights on resilience, leadership and why we need more women founders.

The Australian
October 2021
Thanks a bunch: how to beat Covid blues

"Melbourne mum’s flower business takes off in lockdown with $35m in revenue"
October 2021

Melbourne mum Courtney Ray turned a $500 passion project into Daily Blooms, a same-day flower delivery business that grew during Covid and is now a $35 million success story.

The Melbourne-based online florist has set up shop in Sydney – and business is blooming
August 2020

Daily Blooms have set up a warehouse in Camperdown

“We only ever carry enough flowers for the day and when we sell out, well that’s it.”
2019

Daily Blooms founder Courtney Ray turned her lifelong love of flowers into a sustainable, one bunch-per-day online florist that champions local growers, minimises waste and delivers joy, especially on big days like Valentine’s.

Online fixed price florists blossom.
April 2017

Courtney Ray left corporate finance to launch Daily Blooms in 2014, reinventing flower delivery with a simple, online-only daily bouquet model that made fresh flowers more accessible, affordable and spontaneous.

From a 'tiny little Wordpress website' to a blooming successful venture: How one woman turned a $500 investment into a $2 MILLION floristry business
April 2017

The mother-of two spoke about how she did it - and made it a success. She also shared her advice for others looking to turn a passion into a business

New online florist Daily Blooms understands that it’s the gesture that counts.
2015

Daily Blooms founder Courtney Ray created a locally sourced, one bouquet per day flower service to make fresh, sustainable blooms an everyday joy while reducing waste and supporting Victorian growers.

A Bouquet of Florists for Valentine’s Day
February 2014

Courtney Ray of Daily Blooms loves the classic touch of roses on Valentine’s Day. The online florist, who specialises in using locally sourced seasonal blooms, inserts rustic touches to her bouquets, contrasting beautiful roses with more rugged bits of foliage.