In this episode of Flower Press by Daily Blooms, Courtney Ray, Founder & CEO of Daily Blooms, welcomes Alison Long, Founder of Feather & Noise, to the floristry bench as they create a floral arrangement together and explore why authenticity, community and genuine relationships remain at the heart of every great brand.

From growing Feather & Noise into one of Australia's most loved fashion retailers, Alison shares the lessons she's learnt about building an authentic brand, creating a loyal customer community and leading with purpose. Together, Courtney and Alison discuss entrepreneurship, leadership, customer experience, balancing family and business, building trust, and why genuine relationships remain one of a brand's greatest competitive advantages.